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Technology For Self-Driving Cars Is Accelerating But Are Canadians Ready To Take Their Hands Off The Wheel?

TORONTO, ON, January 5, 2016 - Kanetix.ca releases the findings of a survey on Canadians' attitudes towards driverless cars, as Kia unveils its vision and roadmap for a fully autonomous vehicle at the Consumer Electronics Show (CES) in Las Vegas, Nevada, January 6-9, 2016 where next generation innovations are introduced to the marketplace.

"With companies like Google and major auto manufacturers obtaining permits to test autonomous technologies, these vehicles could be a reality in the next few years," said Andrew Lo, Chief Marketing Officer and Tech Expert at Kanetix.ca. "While it is fun to imagine the possibilities these innovations present, we wanted to find out from Canadian consumers how they truly felt about the possibility of sharing the road with self-driving cars."

The survey finds that Canadians are evenly split on their desire for a driverless car. One in four cannot wait for the day that driverless cars will be available, and almost as many say no thanks, they love driving too much.

The majority of Canadians are more tentative, with 52 per cent saying it would depend on the technology and how well it works before they would make a decision.

In terms of geography, Western Canadians are the least likely to want the driverless car with Quebec and Ontario being the most enthusiastic.

There are also differences among age and gender. Almost twice as many males as females want driverless cars, and the younger demographic, age 18 to 34, are the most excited.

An overwhelming majority of Canadians say driverless cars will be safer. Fifty-one per cent believe there will be fewer accidents, and 61 per cent think the elimination of risks like speeding and drunk driving will be the among the best outcomes of driverless vehicles. Only time will tell if these benefits will come to fruition, and what, if any impact, they'll have on car insurance rates in Canada.

Other benefits include a more enjoyable and relaxing drive (39 per cent), less stress (35 per cent), and not worrying about parking (22 per cent). Nineteen per cent think a driverless car is just "plain cool."

It is not surprising that in Ontario, with some of the busiest and longest commuting times in the country, a less stressful commute was considered one of the top benefits of a driverless car.

Whether they want to drive or be driven, it is likely most people would agree that a positive feature of driverless cars is that the dreaded parallel parking would be a thing of the past.

Visit Kanetix.ca for more survey results and an infographic that illustrates the key findings.

About the Survey
The Kanetix.ca survey was conducted online in December 2015 with a nationally representative sample of 1,095 Canadians. A sample of this size is accurate to within +/-3 percentage points, 19 times out of 20.

About KANETIX®

Launched in October 1999, Kanetix was Canada's first online insurance marketplace and today provides over a million quotes per year to consumers looking for insurance, as well as comparisons for mortgage rates and credit cards.

The Kanetix.ca comparison service is a one-stop shopping environment for consumers. Each day, thousands visit the Kanetix website to comparison shop their various financial needs. Shoppers choose what they want to compare, obtain a quotation and complete an online application or, with the help of Kanetix connect with the provider to purchase or apply for the product over the phone.

Through its Software as a Service team, Kanetix is also the leading provider of online insurance quotation technology, developing online quotation systems, mobile solutions, actuarial tools and websites for many of Canada's largest insurance brands.

For media inquiries, please contact: Tara Bolger, 416-929-2052, tbolger@blueskycommunications.com